PASKALINA  KINANTHI

Summit Books is a conceptual visual identity for a lifestyle and community-centric bookstore. It’s philosophy centers on the celebration of outdoor living, as well as a practice of slowing down, moving intentionally, and dwelling more thoughtfully within the earth.

 

The visual identity for Summit Books uses tactile textures to evoke the grounded, sensory experience of being outside, and off the digital landscape. Earthy, retro tones draw from 1970s field manuals and vintage publications. Together, these material details and heritage colors frame outdoor exploration as a thoughtful practice of curiosity, craft, and slow living.

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This brand identity includes logo design, typography, color palette, apparel graphics, and collateral packaging. These designs and systems were finalized into digital platforms, environmental spaces, and print collateral.