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HARVEST  BAR

ORIGINAL     ILLUSTRATION                                                                                                                                              PACKAGING      DESIGN

HARVEST BAR is a conceptual specialty chocolate bar brand known for it's high quality and novelty ingredients, targeting the everyday conscientious consumer and explorative chocolate lovers. Sustainably sourced and responsibly harvested, Harvest Bar center's it's core around ethical craftsmanship.

Individual illustrations unique to each flavor showcase the narrative of the slow process and "human-scale" of the brand. These illustrations show the vegetation of each ingredient, reminding the consumer of the origin of the product they hold.

 

The delicacy of the traditional pencil graphics are paired with a playful and vibrant red logo, along side muted earth-tone colors reminiscent of the specific ingredient.

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