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JOOMAK
BRAND DESIGN

JOOMAK | BRAND DESIGN
From the team behind Ddobar and Bar Whimsy, JOOMAK is an intimate West Village fine-dining restaurant nestled in waterfront hotel Maison Hudson. The eight-course tasting menu blends Korean flavors with French cooking techniques run by Chef Jiho Kim. Originally known as "Joomak Banjum," JOOMAK rebrand blends it's distinct Korean-Chinese origins with a new French-American tasting menu.
The Joomak logo is inspired from the Korean word ‘Joomak’, otherwise meaning ‘Tavern’, where travelers would stop to eat, drink, and rest. As a nod to Joomak's new location where guests dine in comfort and elegance, the Joomak icon resembles that of a door and opening portal to welcome visitors to the ‘Tavern’.




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